Category Archives: Ethical Consumption

Field Roast renders veganism pointless

Maple Leaf Farms, the largest meat distributor in Canada, acquired Field Roast corporation of Seattle for 120 MILLION dollars. Long-time customers feel that their efforts towards ethical consumption have been undermined by this merger.

Vegan and vegetarian consumers boycott companies like @MapleLeafFoods who exploit sentient creatures for money. Buying FieldRoast products will now indirectly support factory farming. Many plant-based consumers feel that this is a betrayal of  their loyalty and a betrayal to the cruelty free mission Field Roast espoused.

Anyone concerned about this type of development should contact other vegan food product companies, like Turtle Island (makers of TOFURKEY) and let them know that this type of corporate sales is unacceptable to their long-time customer base.

I formatted this tweet so that others in various vegan communication groups can copy and paste it into their own social media, e-mail or contact form:

280 Characters (twitter’s newly expanded limit):

#vegan & #vegetarian consumers boycott companies like @MapleLeafFoods who exploit sentient creatures as a business model for profit. Buying from @FieldRoast now supports factory farming. This is betrayal. #ShameOnFieldRoast for selling out & abandoning the #animalrights objective

Writing reviews of companies often gets their attention (e.g. yelp/google). You can copy/paste this into such sites:

“Before Field Roast’s decision to accept an acquisition from Canada’s largest mean distributor and animal abuser, Maple Leaf, this would have been five star rating. Field Roast, known for cruelty free products, just made an ethically fraught corporate decision.  They’ve elected to alienate their dedicated customer base by selling off to a problematic company.”

Many consider this move by Field Roast to be disgraceful.  Why? The mission of veganism, protesting animal abuse, has been compromised by this sale.

So I ask? how is a plant-based diet helping in any meaningful way if the companies we buy from ultimately get consumed by the exact companies we’re boycotting?

  4. are the products from Field Roast many in our community will avoid going forward)